Pure Luck is modeled after the House of Medici which began it’s artistic patronage under Cosimo de’ Medici in the late 14th century Italy. The dynasty continued for 3 centuries as one of the most prosperous and most respected institutions in Europe. PURE LUCK holds the same philanthropic policy as the House of Medici and advocates artistic expression as a means of innovation, unity and community. Moreover, as a means of creating historical while advancing society. PURE LUCK’s support is broad and covers an array of disciplines from traditional artistic mediums and culinary ideas, alternative energy sciences, to Earth cohesion systems and the hybridization that is art, architecture, technology and design today. Pure Luck is a sponsored project of Fractured Atlas, a non-profit arts service organization.